The Influence of the Cultural and Religious Factors on the Media

Anastasiya  Khudarova; Yerbol  Abdramanov; Milena Tsvetkova; Konstantin  Sokolovskiy

doi:10.29333/ejecs/1830

Authors

Anastasiya Khudarova https://orcid.org/0000-0002-0689-7934
Yerbol Abdramanov https://orcid.org/0000-0002-5377-9332
Milena Tsvetkova Sofia University https://orcid.org/0000-0001-9414-7174
Konstantin Sokolovskiy Humanitarian and Technical Academy https://orcid.org/0000-0001-5529-3865

DOI:

https://doi.org/10.29333/ejecs/1830

Keywords:

civilizational paradigm, journalism, media, , professional ethics, propaganda

Abstract

The article is devoted to the study of quantitative characteristics of the influence of cultural and religious characteristics of individual civilizational (cultural) regions on the work of the media. The study was conducted with the help of media analytics experts selected according to strictly defined criteria, who, using the Delphi method, determined the number and characteristics of narratives in the most popular media of three regions - the United States, China and the Arab countries of the Middle East. In the course of numerous iterations, the criteria for identifying a narrative and its characteristics about the objectives of the study were empirically determined. The study reveals significant findings about distinct patterns of engagement with internal and external narratives within the three examined regions. Each region, driven by its unique cultural and historical attributes, strives to ensure sustainability and media antifragility through diverse approaches. The practical contribution of the study can be used in the analysis and organization of the work of international media, taking into account the cultural and civilizational characteristics of large audiences.

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Author Biographies

Anastasiya Khudarova

Anastasiya Khudarova is an Assistant at the Department of Polyclinic Therapy, Federal State Autonomous Educational Institution of Higher Education I.M. Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, Russian Federation. Email: rude_panda@mail.ru.

Yerbol Abdramanov

Yerbol Abdramanov is an Associate Professor at the Humanitarian School of International University of Tourism and Hospitality, Turkestan, Kazakhstan. Email: e.abdramanov@iuth.edu.kz. He has more than 70 scientific articles in domestic and foreign publications, 2 textbooks, 1 monograph.

Milena Tsvetkova, Sofia University

Milena Tsvetkova is an Associate Professor at the Faculty of Journalism and Mass Communication of Sofia University, Sofia, Bulgaria. Emails: mmtsvetkova1@gmx.com, milenaic@uni-sofia.bg. Her works focuses mainly on the book science, media studies, reading literacy.

Konstantin Sokolovskiy, Humanitarian and Technical Academy

Konstantin Sokolovskiy is an Associate Professor at the Department of General Subjects, Humanitarian and Technical Academy, Kokshetau, Kazakhstan. Email: k_sokolovskiy@fastmail.com. His research interests include mainly social media and political communication, cultural management, and social service effectiveness issues.

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